Welcome to my webpage!

I am an Assistant Professor of Marketing at the University of Hong Kong Business School. My research primarily revolves around the sharing economy, where I seek to uncover causal links and analyze behavioral patterns in goal-oriented actions. Specifically, my work examines the supply–demand relationship in the sharing economy, investigates how individuals adjust their efforts as goals evolve, and explores supply-side behavior within this economic model.

My educational background is diverse and robust. I hold a Ph.D. in Marketing from Washington University in St. Louis, an M.S. in Operations Research from Columbia University, and a B.A.Sc. in Engineering Mathematics, Statistics, and Finance from the University of Toronto. Prior to my doctoral studies, I honed my practical skills as an Analytics Fellow at McKinsey & Company and as an Equity Research Associate at Macquarie Group.